Focus on actionable marketing!
Meaningful conversations go a long way in building trust and relations with your customers
We help businesses like yours, construct and sustain significant communication channels with your customers, leveraging the latest technology, innovative thought process, and effective marketing strategy
Introducing innovative solutions that challenge the B2B marketing status quo
The new age B2B industry is competitive and continuously evolving. Using matured holistic processes, effective operational models, and state-of-art technologies, we help you drive successful brand experiences for your customers
We offer multi-faceted and innovative solutions for the efficient-growth of your business
Accelerate your B2B marketing evolution!
Learn more about the marketing solutions we offer
We cover all the aspects of your customer journey
Raising Awareness
Raising Awareness
During the early stages, we educate the potential customer base about the new advancements in the industry and how other, well-performing players in the industry are able to use the advancements to their advantage. This general awareness is geared to significantly increase the awareness quotient and is able to help advance the industry to become more aware of the possibilities.
Tools engaged
Blogs, Ad’s, Banners, PR, Articles, Analyst Papers, Animations
Education
Education
The customer is encouraged about gaining more knowledge on our brand/organization and general interest in service is established. This helps establish better confidence and interest in our brand offerings. At this stage, customers should start asking questions and inquiries should be generated.
Tools engaged
eBooks, websites, analyst papers, blogs, independent articles, industry white papers, webinars, events
Sales
Sales
Once the business case has been established and a value vs cost is accepted by the customer, The sales process ensues.
Tools engaged
Sales negotiations, Presentations, topic sheets, product white papers, customer testimonials, competitive intelligence
Validation
Validation
Inquiries generated through the previous stage will indicate the business problems the potential customers would have. Professional business-to-business marketing managers will take the opportunity to validate the inquiries and establish a reasonable business case with the potential customer. This stage will entail the generation of Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs).
Tools engaged
Webinars, podcasts, seminars, multimedia content, 10 reasons, trials, customer references, demos
Loyalty Engagement
Loyalty Engagement
A customer is the most important asset of any organization. At this step, the customer trust build measures are implemented and ideally, the satisfaction levels are always managed. A marketing-supported Customer account manager will be able to present actionable analysis to the customer and will be able to assist with new avenues of revenue generation with the customer.
Tools engaged
Research, Analytics, Technology enablement, Net Promoter Scorecard and processes
We cover all the aspects of your customer journey
1. RAISING AWARENESS
The Objective:
During the early stages, we educate the potential customer base about the new advancements in the industry and how other, well-performing players in the industry are able to use the advancements to their advantage. This general awareness is geared to significantly increase the awareness quotient and is able to help advance the industry to become more aware of the possibilities.
Tools engaged:
Blogs, Ad’s, Banners, PR, Articles, Analyst Papers, Animations
2. EDUCATION
The Objective:
The customer is encouraged about gaining more knowledge on our brand/organization and general interest in service is established. This helps establish better confidence and interest in our brand offerings. At this stage, customers should start asking questions and inquiries should be generated.
Tools engaged:
eBooks, websites, analyst papers, blogs, independent articles, industry white papers, webinars, events
3. VALIDATION
The Objective:
Inquiries generated through the previous stage will indicate the business problems the potential customers would have. Professional business-to-business marketing managers will take the opportunity to validate the inquiries and establish a reasonable business case with the potential customer. This stage will entail the generation of Leads, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs).
Tools engaged:
Webinars, podcasts, seminars, multimedia content, 10 reasons, trials, customer references, demos
4. SALES
Once the business case has been established and a value vs cost is accepted by the customer, The sales process ensues.
Tools engaged:
Sales negotiations, Presentations, topic sheets, product white papers, customer testimonials, competitive intelligence
5. Loyalty Engagement
The Objective:
A customer is the most important asset of any organization. At this step, the customer trust build measures are implemented and ideally, the satisfaction levels are always managed. A marketing-supported Customer account manager will be able to present actionable analysis to the customer and will be able to assist with new avenues of revenue generation with the customer.
Tools engaged:
Research, Analytics, Technology enablement, Net Promoter Scorecard and processes
Our Clients
Case Studies
What and How- Processing of Data-driven personalization
In today’s competitive environment, delivering personalized content, experiences and recommendations is key to business success. Data-driven personalization continues to grow in the world of marketing as knowing their customers and delivering relevant messaging assure...
How to do B2B content marketing that doesn’t suck?
What do you mean by B2B content marketing? B2B marketing stands for business to business marketing. B2B content marketing is a form of content marketing where the companies create and publish their content online targeting a specific audience focusing on increasing...
B2B Marketing Trends into 2019
You don’t need to be a Nostradamus to forecast that 2019’s business-to-business (B2B) marketing landscape will be emerging with digital trends with a competitive edge, that will be the power engine to the always on world of marketing and pave way for better and more...